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Posted on Feb 20, 2021

Smart Mirrors Handy, Fun — But Are a Data-Gathering Bonanza
By Rob Sabo©

In 2017, luxury retailer Neiman Marcus introduced smart-mirror technology to its makeup counters and fitting rooms, following a path blazed by Ralph Lauren and Mango and later joined by Macy’s, J.C. Penney and other industry leaders.

Smart-mirror technology provides consumers with 360-degree views of outfits or cosmetics without trying them on.

They also are a data-gathering bonanza, experts told Digital Privacy News.

“The retail sector, especially luxury brands, are investing in smart mirrors because they get direct access to a user’s body,” said Veronica Miller, cybersecurity expert at VPN Overview in the Netherlands.

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